The Three Phases of Crisis Management
A well-crafted crisis management strategy will include the following phases: detection of signals, planning, and reaction. The strategy will enable the crisis team to act swiftly and efficiently in the event of an emergency. The next sections will discuss these three stages in further detail. If you want to understand more about them, read Code Red in the Boardroom and Crisis in Organizations II by Barton and Coombs. These books will assist you in developing and implementing a good crisis management strategy. Explained by Ian Mitchell King, The first crisis stage is often marked by widespread communication directed largely at the organization's highest echelons. The objective is for managers to analyze the potential for harm and choose the proper course of action. The emergency notification system is critical during this period for risk assessment and activation of the organization's emergency response plan. Communications efforts are concentrated at this period on collecting