Case Study on Crisis Management
To manage a crisis means to recognize it, evaluate it, comprehend it, and then act accordingly. Natural disasters, security breaches , and malicious rumours can damage an organization's reputation, leading to a crisis. Businesses need to have a well-thought-out crisis management plan for handling crises. This will safeguard the company's good name and the welfare of its personnel. How Johnson & Johnson handled the Tylenol issue in 1982 is often cited as an exemplar of how a firm should react in such a situation. Tylenol tablets containing cyanide were used in the incident, which resulted in the poisoning of seven persons. J&J, in contrast to many competitors at the time, prioritized the welfare of its customers over its bottom line. The corporation collaborated with law enforcement to assist in the investigation and offered a reward for information leading to the arrest and conviction of those responsible. The public's increased trust in the goods throughout the cri...